Wwd reports: Rodarte be bringing their ethereal sensibility to a wider world when Target introduces Rodarte in December as part of its Go International series of limited collections.The 55-piece Rodarte line for Go International will launch at most Target stores nationwide and on target.com on Dec. 20, and will be available through Feb. 6.
While it may be hard to imagine translating Rodarte’s hand-wrought designs for the mass market, Target claims to have stayed true to the spirit of the luxury-priced label. “What you’ll notice is an amazing eye for detail,” said Joshua Thomas, a Target spokesman. “It’s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.” Prices for Target’s Go International Rodarte collection will range from $9.99 for knee-highs to $79.99 for a leopard print jacket. “
We admire the Mulleavy sister’s talent ,and cannot wait to see this, a major step for Target. Can we say we have seen it ALL in the world of high end and Mass collaborations? I’m Suprised that they did not work with H&M or Topshop .Is Chanel next?
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