Seen how larger athletic labels continue to miss the marks on their attempts and a raise in demands for well-thought out design, sneaker designers at JB Classics Lab, along with Miss MDot, created Booji, their first foray into Women’s sneaker market. Scheduled to launch this holiday season, Booji will focus on a completely different set of needs in their sneakers’ constructs as well as entirely new core design concepts. The first to preview is the lightweight Booji Regal-One APB model, and in time for today’s Presidential election, this All-American edition. Feature premium leather accents in black, red, and a canvas/denim upper in Engineer overall stripes. Reinforced padded ankle collar, finished with a white polka-dot on blue versus a red Engineer overall stripes on its interior.
Expect Booji to debut at selected boutiques in Paris, Moscow, Geneva, and Amsterdam in the coming months. And to follow up with a full range of women’s footwear and accessories sometimes next year.
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