Reebok has recently opened their New York City pop-up store they call “FLASH”. The store features items you may expect to find in such a temporary store, like limited kicks and clothing. What differentiates FLASH from pop-up stores we typically see is the thoughtfulness Reebok has put into the project. First off, the store takes up a whopping 3000 square feet of space. This generous space is not just a vacant store-front, but the CVZ Contemporary art gallery, which was founded in 2004 in order to help launch and promote emerging NYC artists.
Furthermore, the entire store pays homage to it’s host city’s cultural history, with 1980’s inspired, urban decor as well as similarly inspired goods. So far we have seen two Reebok shoes exclusive to FLASH, that have been inspired by beer, ATMs and taxis, all three being items you can’t be in NYC without seeing. In the month the store will be open, there will be weekly, themed exclusives as well as an array of products that will remain unchanged throughout FLASH’s duration. The store will be open until December 15th, so if you are in the city, be sure to check it out.
Reebok FLASH Pop-Up Store
Opening November 15th, 2008
169 Bowery Street
New York, NY 10002
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